Cómo Apple ha conseguido todo de forma correcta haciéndolo de forma incorrecta

Muy interesante el artículo de Wired: How Apple Got Everything Right By Doing Everything Wrong que resume de forma bastante exacta mi punto de vista de la famosa compañía de la manzana. Algunos extractos que me parecieron curiosos o graciosos (las marcas en negrita son mías)

But there is one Mercedes that doesn’t need to search for very long, and it belongs to Steve Jobs. If there’s no easy-to-find spot and he’s in a hurry, Jobs has been known to pull up to Apple’s front entrance and park in a handicapped space. (Sometimes he takes up two spaces.) It’s become a piece of Apple lore — and a running gag at the company. Employees have stuck notes under his windshield wiper: «Park Different.» They have also converted the minimalist wheelchair symbol on the pavement into a Mercedes logo.

[…]

It’s ironic, then, that one of the Valley’s most successful companies ignored all of these tenets. Google and Apple may have a friendly relationship — Google CEO Eric Schmidt sits on Apple’s board, after all — but by Google’s definition, Apple is irredeemably evil, behaving more like an old-fashioned industrial titan than a different-thinking business of the future. Apple operates with a level of secrecy that makes Thomas Pynchon look like Paris Hilton. It locks consumers into a proprietary ecosystem. And as for treating employees like gods? Yeah, Apple doesn’t do that either.

[…]

But Jobs’ tactics also carry risks — especially when his announcements don’t live up to the lofty expectations that come with such secrecy. The MacBook Air received a mixed response after some fans — who were hoping for a touchscreen-enabled tablet PC — deemed the slim-but-pricey subnotebook insufficiently revolutionary. Fans have a nickname for the aftermath of a disappointing event: post-Macworld depression.

[…]

But not everyone sees Apple’s all-or-nothing approach in such benign terms. The music and film industries, in particular, worry that Jobs has become a gatekeeper for all digital content. Doug Morris, CEO of Universal Music, has accused iTunes of leaving labels powerless to negotiate with it. (Ironically, it was the labels themselves that insisted on the DRM that confines iTunes purchases to the iPod, and that they now protest.)

Realmente yo habría añadido a la última negrita: «y os está bien merecido,» por no decir otras cosas.

Vía: Guerra Eterna: Cosas que hacer en sábado cuando no estás muerto

Etiquetado como: Apple