Cita: Why Google Turned Into a Social Butterfly

Google’s self-interest is plain enough: it does not want Web users to disappear from its radar when they head off to proprietary social networking islands. Incidentally, if software based on OpenSocial specifications spreads throughout the Web, and if users are permitted to assume more control over how their personal information is used and sold, it is possible to imagine a day when all sites on the Web are equipped to utilize one’s social network, regardless of where it originated. These are not small if’s, of course, but it is also possible to imagine members receiving feeds about what friends are doing and updating others about their own activities while roving far from the island. Why spend time on a social networking site if its functionality can be made portable?

New York Times: Why Google Turned Into a Social Butterfly

Vía: atmaspheric | endeavors